Ten Steps to Managing Fundraising in a Recession
How might a recession hit charities? What should they do about it? Should they spend more - or less? Should they be looking to cut services?
If you are reading this, then almost certainly someone is going to be asking you these questions.
What do you think? How will your charity fare? And what have your board and / or management decided? If they have decided anything - have they the evidence they need to make such decisions?
Most importantly, have you really thought it through? This White Paper is designed to give you some tools to help make sure you are an expert. Even if you disagree with some of my points, at least they should get you thinking and searching for the right evidence.
It's pretty tough going at the moment. Your investment income might be down; demand for services may well increase; people are looking at their expenditure and having to make some tough choices; your finance team and your board may well be feeling very nervous. However, if we are to continue, as charities, to address the future needs of our community and our beneficiaries, we need to take a long term view. This means protecting our future revenue, not just services today. There are going to be hard battles that you may have to fight and I hope this White Paper helps prepare you for the challenges ahead. To read the Expert Guide in full click here.
Sean Triner
Co-founder and Director
Pareto Fundraising
http://www.paretofundraising.com/
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